Coca Cola Marketing

I came across something today that bothers me quite a bit. The text here speaks for itself:

Currently, in a desperate attempt to link soft drinks to good health, the industry emphasizes that soda contains water, an essential nutrient: “Drink plenty of fluids: consume at least eight glasses of fluids daily, even more when you exercise. A variety of beverages, including soft drinks, can contribute to proper hydration.”A similar claim was made in 1998 by M. Douglas Ivester, then Coca-Cola’s chairman and CEO, when he defended the marketing of soft drinks in Africa. He said, “Actually, our product is quite healthy. Fluid replenishment is a key to health….CocaCola does a great service because it encourages people to take in more and more liquids.”

Um…WHAT?! Really Coke?? Really? Although that was published in 1998, and no soft drink executive would ever make that claim today, the idea is still the same. To what limits are soft drink companies going to in order to promote their product? When does the marketing stop? There has been quite a lot of heated debate over soft drink marketing, and it has gone down in the recent years. But that is not to say that it’s still not influential . Something definitely needs to be done about that.


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